Early Bird Breakfast: Web 201 - What You Really Need to Know About Email Marketing

Description

You’ve heard it over and over: if you want to grow your company in today’s e-centric world, you need to communicate, share ideas, and engage with your target audience online. But as many businesses discover, simply sending out a few emails doesn’t do the trick. For your digital presence to help convert prospects and followers into buyers, you need a strategic plan that centers around meaningful, relevant content; maximizes your budget and resources; and, equally important, follows best practices.
 
In this information-packed presentation, email marketing expert Cathy Cain-Blank shares practical tips for developing an effective email marketing program, from little-known strategies for increasing email open rates to how to create compelling content. Cathy has enabled companies of all types – from manufacturers and distributors to mortgage brokers and retailers -- to grow their customer base and increase awareness of their services among prospects. Whether you’re looking to launch or revamp your e-marketing program, you’re certain to walk away with a wealth of ideas you can use.

Cathy Cain-Blank, President, CC Marketing and Communications

Since 2003 Cathy and her team have specialized in creating custom HTML and template-based emails for small and midsize companies of all business types throughout the country. They focus on developing content-rich communications designed to help clients share ideas, keep in touch and increase awareness of their offerings with their target audiences. Cathy is a Constant Contact Authorized Local Expert. CC Marketing is a Certified Constant Contact Solution Provider.